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Raghu Achar Seva
Citizen Service Initiative
Campaign Performance Report
Reporting period · 1 – 27 September 2026
Prepared by Svayou AI
27 Days · Two Campaigns · One Mission

The People Responded.

In under a month, two digital campaigns turned awareness into real citizen enquiries — at a cost per enquiry that most lead-generation programmes never reach.

325
citizen enquiries received
from 31,871 people reached — in just 27 days
Just ₹8.73 per enquiry · both campaigns still live
I

At a Glance

325
Total Enquiries
₹8.73
Cost / Enquiry
₹2,838
Total Ad Spend
39,986
Impressions
31,871
People Reached
II

Where the Interest Went

325
Enquiries

Bhagyada Bagilu

262
80.6% of all enquiries · Government scheme discovery

Citizens seeking help to find and claim the government schemes they're entitled to — the dominant demand.

Udyoga Yoga

63
19.4% of all enquiries · Jobs & livelihood

Job-seekers looking for local work and resume support — a strong, ready second audience.

III

From Reach to Response

39,986
Impressions
→
31,871
People Reached
→
325
Enquiries
Roughly 1 in every 100 people reached raised their hand and enquired — an exceptional response rate for a public-service campaign.
IV

Campaign Breakdown

Raghu Leads Campaign · Sep 26 199 leads  ·  ₹7.98/lead  ·  ₹1,588 spent  ·  26,276 impressions
199
Raghu Leads Campaign 124 leads  ·  ₹10.08/lead  ·  ₹1,250 spent  ·  13,710 impressions
124
V

Why This Is Remarkable

Our Cost / Enquiry
₹8.73

Every citizen who reached out cost less than the price of a cup of tea — with no middlemen and full transparency.

Typical Lead-Gen Cost
₹50–₹200+

Comparable social-media lead campaigns in India commonly pay this much per lead. We are delivering results at a small fraction of that.

VI

The Opportunity — Scaling to ₹2 Lakh / Month

At ₹2,00,000 monthly ad spend
~14,300
citizen enquiries every month
(covers advertising plus WhatsApp & SMS messaging, the email service and cloud hosting — payable directly by the client to the service providers)
~477
Enquiries / day
~1.72 L
Enquiries / year
~14 L
People reached / month
~17.6 L
Impressions / month
Metric Today · 27 days Projected · per month
Ad spend ₹2,838 ₹2,00,000
Total enquiries 325 ~14,300
— Bhagyada Bagilu (schemes) 262 ~11,540
— Udyoga Yoga (jobs) 63 ~2,780
People reached 31,871 ~14,00,000
Impressions 39,986 ~17,60,000
How this is calculated: projections apply the enquiry response demonstrated by the current live campaigns to a ₹2 lakh monthly ad spend — inclusive of advertising, WhatsApp & SMS messaging, the email service and cloud hosting. These costs are paid directly by the client to the respective service providers, so there is full transparency and no funds are routed through us. Real-world costs can vary at scale as audiences saturate, and reach and impressions are indicative and depend on audience size and targeting — but the headroom is large: even on more conservative assumptions, the programme is projected to deliver several thousand new enquiries every month.
VII

What Happens Next

STEP 01

Your Own WhatsApp Line

Every enquiry deserves a reply from your identity. We need one phone number from you — it becomes the official Raghu Achar Seva WhatsApp number that all messages and follow-ups are sent from, carrying your name and trust.

Currently on our temporary number
STEP 02

Every Enquiry Tracked & Answered

No enquiry is left unanswered. Today, each of the 325 citizens is monitored, tracked and personally attended to by a dedicated team member — from first message to scheme claimed or job found.

One-to-one care · fully tracked
STEP 03

Built for Scale — an AI Assistant for Everyone

At ~14,000 enquiries a month, no single person can personally reply to every citizen. So we build an AI assistant — trained on every scheme and job — that responds to 100% of enquiries instantly, around the clock, in Kannada, English and Hindi. A dedicated team member then focuses only where it truly matters: escalations and the sensitive cases that need a human.

AI Assistant · everyone
Instant, 24×7 replies

Answers all 14,000+ monthly enquiries the moment they arrive — in three languages, never tiring, never missing one.

Dedicated Human · escalations
The human touch, where it counts

A team member steps in for complex, sensitive or high-value cases that genuinely need a person.

Total enquiries: 325 (323 captured via Meta lead forms + 2 direct). Both campaigns remain active. Lead data maintained in a live, shareable sheet.